To Sir With Love, the new range of must-have, timeless, chic cashmere basics.
Conceived after a successful history in the fashion industry as a stylist and agent, including time with coveted Australian label Sass & Bide, the brand is Sydney-based Margot Davies' answer to an unmet need.
Says Davies, "In a market constantly flooded with directional fashion ranges of a limited life span, To Sir With Love will meet the increasing demand for beautiful garments that are wardrobe staples."
As the most luxurious and sensual of all fibres, with its unparalleled set of qualities cashmere was the only choice. Warm, soft and incredibly light to wear it's ideal for trans-seasonal and globe trotting flexibility.
True to the global spirit of the brand, Davies formed an international trio to bring To Sir With Love to life.
Leading development of the brand, PR and retailer relations is Davies herself from her Sydney base. Together, she works in partnership on creative direction with Katie Lockhart, former assistant designer to Karen Walker, who has returned to New Zealand from a successful spell in Milan and London as an influential contributor to interiors and leading international fashion and design brands. Rounding out the trio is LA-based entrepreneur Derek Handley.
The result, is a brand of style staples including the classic tee, v-neck sweater and lounge pant available each season to satisfy the cult craving for the perfect basic.
Lockhart adds, "To Sir With Love isn't necessarily about what's new or tricked-up. We won't be re-inventing the wheel every season. But it will always be about the perfect fit and subtle attention to detail where one item will never be enough."